Tinder Copies Rival Bumble: 'Ladies First' Feature Being Added in Update

As role of an impending update, popular dating app Tinder is calculation a new 'Ladies Start' feature that will allow women to choose if they want to message first to start a conversation.

The upcoming addition is eerily similar to rival Bumble'southward 'ladies-first' approach to starting conversations, Tinder says that dissimilar its rival, the feature won't be a default or mandatory setting. Users will take to opt-in if they don't want to receive unsolicited letters from strangers; the reason being Tinder doesn't want to pressure women to brand the first move.

In an interview to Marketwatch, Mandy Ginsberg, the CEO of Match (the company that owns Tinder) said, "Oftentimes, women don't really desire the pressure of kicking off the chat, but if they want it, that'southward dandy. Giving people the choice versus telling people how to engage is the big difference". She also denied that the new feature was copied from Bumble in any style, although Lucifer had before unsuccessfully tried to buy its new rival for more than $i billion. Either way, it's not immediately clear when the update will be released, only information technology will probably happen sooner rather than later.

Bumble, which sort-of pioneered the 'Ladies First' approach, was started in tardily 2014 by Tinder co-founder Whitney Wolfe Herd, who had before left Friction match and sued it for sexual harassment, a conform which was eventually settled. According to industry tracker App Annie, Tinder is ten times the size of Bumble in terms of monthly users and has vii times Bumble's downloads over the past twelve months, so Tinder is all the same far and away the leader in this duel. But the fact that it has had to ape a competitor's primal characteristic represents a articulate acknowledgment of Bumble's threat.

Source: https://beebom.com/tinder-bumble-ladies-first-feature/

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